With more than 15 years of experience in healthcare marketing, brand strategy, and commercial growth, Mohannad has built a career helping healthcare organizations strengthen their market presence through strategic marketing, digital transformation, and patient acquisition. His expertise lies in translating complex healthcare services into compelling brands, developing integrated marketing strategies, and delivering measurable commercial outcomes through data-driven marketing.
Holding an MBA from Cardiff Metropolitan University and an Extended Diploma in International Business & Strategy from the Scottish Qualifications Authority, Mohannad combines strategic thinking with analytical insight to create marketing strategies that drive sustainable growth. His expertise spans brand development, digital transformation, performance marketing, patient engagement, customer journey optimization, and commercial planning, enabling healthcare organizations to enhance visibility, improve patient acquisition, and strengthen competitive positioning.
Prior to co-founding Meetical, Mohannad served as Marketing Director at American Hospital Dubai, where he played a key role in developing integrated marketing strategies, advancing digital transformation initiatives, strengthening brand positioning, and supporting the hospital’s continued commercial growth. His experience in managing multi-channel marketing programs and leading cross-functional teams has enabled him to successfully bridge strategic planning with operational execution in complex healthcare environments.
As Co-Founder of Meetical, Mohannad partners with hospitals, healthcare groups, physician networks, and healthcare leaders to develop commercially driven marketing strategies that integrate brand, digital, patient experience, and performance marketing. He is passionate about helping healthcare organizations build sustainable growth through measurable, data-driven strategies that connect marketing with real business outcomes.
About the author
The Meetical Content Team writes about healthcare marketing, events, digital growth, and recruitment across the UAE and the wider GCC.
More insights
All insights
Why Your Call Center Is Part of Your Marketing Strategy
Healthcare organizations often separate marketing from operations. Marketing teams are responsible for generating awareness, attracting patient inquiries, and increasing demand, while patient…
Your Hospital Doesn't Need More Patients. It Needs Better OP-to-IP Conversion.
When hospital executives discuss growth, the conversation almost always begins with patient volume. Marketing teams are asked to generate more leads, outpatient clinics aim to increase consultations,…
You Don't Need More Leads. You Need Better Conversion.
One of the first requests healthcare marketing teams receive from hospital leadership is remarkably consistent. Regardless of specialty, market conditions, or organizational size, the conversation…